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FOUNDATIONS · ROLE EDITIONTwo days that make your roadmap read as strategy, not a backlog — and give you the evidence to defend it.
What this is
You already own the trade-offs. You already say no. What you often can’t do — in the room, under pressure, in front of an executive who has a different idea — is show the reasoning as a chain of cause and effect that connects a sprint to a company objective.
This is the product edition of Intent, Value & Impact: the same two-day method, rebuilt end to end around the product role. You apply Balanced Scorecard methodology to your product specifically, build a product strategy map, define metrics that go past feature velocity, and leave with a roadmap you can defend on evidence rather than conviction.
No prior Balanced Scorecard experience required. Bring a real product — you’ll be working on it the whole time.
Who it’s for
What you leave with
Everything here gets built on a real product over the two days.
The agenda
Day 1 goes from your value proposition to a balanced set of product objectives. Day 2 turns those into a map, metrics, a sequenced roadmap and a plan you sign.
How it runs
A facilitated working session — breakout space, wall work, and cross-functional groups. This is the format the material was designed for.
Same facilitator, same exercises, run in a virtual workspace. Fully live — not a recorded course you watch alone.
Run for your organization, on your strategy, with your own examples. Run it for a whole product org and every PM’s map connects to the same objectives.
Upcoming dates
Public cohorts run in person and live online. Private cohorts are scheduled to suit your organization — talk to us.
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